Six homepages for one clinic.

Larch & Lane Dental is a fictional clinic in Calgary. Each concept below is a complete homepage for it, with the same services, people, hours and facts, designed six different ways. Open one on a phone and on a laptop; they are meant to be judged live.

1. 01

   The Studio

   A clinic page composed like an architecture monograph: cream paper, a modern serif, hairline rules, and the rooms shown one at a time at full size.

   Open
2. 02

   Evening Light

   The clinic after hours: a dark, lamp-lit, hushed page where the booking action never leaves the screen.

   Open
3. 03

   On Paper

   One visit explained at the consultation table, where the plan is drawn in pencil, priced and handed over; the only colour on the page is the ink of the pen.

   Open
4. 04

   Ampersand

   Dentistry as a two-person job: you and us, told in pairs around the ampersand in the clinic's name, on a page the colour of a larch in October.

   Open
5. 05

   The Lane

   A walk down the lane: the page moves sideways through the clinic, room by room, in cool north light on concrete, birch and glass.

   Open
6. 06

   Come as you are

   The page asks what brings you in, and every section below answers: people first, in one elegant clinic on a spring morning, porcelain and heather in lilac season.

   Open